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Das Yahoo! Style Guide: Das ultimative Quellbuch zum Schreiben, Bearbeiten und: gebraucht-
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Artikelmerkmale
- Artikelzustand
- Book Title
- The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Edit
- Publication Date
- 2010-07-06
- Pages
- 528
- ISBN
- 9780312569846
- Publication Year
- 2010
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
- Item Height
- 1.4in
- Item Length
- 9in
- Publisher
- ST. Martin's Press
- Item Width
- 7.5in
- Item Weight
- 32.1 Oz
- Number of Pages
- 528 Pages
Über dieses Produkt
Product Information
WWW may be an acronym for the World Wide Web, but no one could fault you for thinking it stands for wild, wild West. The rapid growth of the Web has meant having to rely on style guides intended for print publishing, but these guides do not address the new challenges of communicating online. Enter The Yahoo! Style Guide. From Yahoo!, a leader in online content and one of the most visited Internet destinations in the world, comes the definitive reference on the essential elements of Web style for writers, editors, bloggers, and students. With topics that range from the basics of grammar and punctuation to Web-specific ways to improve your writing, this comprehensive resource will help you: - Shape your text for online reading - Construct clear and compelling copy - Write eye-catching and effective headings - Develop your site's unique voice - Streamline text for mobile users - Optimize webpages to boost your chances of appearing in search results - Create better blogs and newsletters - Learn easy fixes for your writing mistakes - Write clear user-interface text This essential sourcebook--based on internal editorial practices that have helped Yahoo! writers and editors for the last fifteen years--is now at your fingertips.
Product Identifiers
Publisher
ST. Martin's Press
ISBN-10
031256984x
ISBN-13
9780312569846
eBay Product ID (ePID)
22038311488
Product Key Features
Publication Name
Yahoo! Style Guide : The Ultimate Sourcebook for Writing, Editing, and Creating Content for the Digital World
Format
Trade Paperback
Language
English
Publication Year
2010
Type
Textbook
Number of Pages
528 Pages
Dimensions
Item Length
9in
Item Height
1.4in
Item Width
7.5in
Item Weight
32.1 Oz
Additional Product Features
Lc Classification Number
Tk5105.888.B368 2010
Reviews
Advance Praise for THE YAHOO! STYLE GUIDE "Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."-- Arianna Huffington, cofounder and editor in chief, The Huffington Post "Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage." -- Jakob Nielsen, Ph.D., principal, Nielsen Norman Group, and author of Eyetracking Web Usability "Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of Wired Style , we decided such idiosyncrasies were part of digital-age style. Today, with The Yahoo! Style Guide , the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web." -- Constance Hale, author of Wired Style and Sin and Syntax and editor of sinandsyntax.com , Advance Praise for THE YAHOO! STYLE GUIDE"Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."---Arianna Huffington, cofounder and editor in chief,The Huffington Post"Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage." ---Jakob Nielsen, Ph.D., principal, Nielsen Norman Group, and author ofEyetracking Web Usability, Advance Praise for THE YAHOO! STYLE GUIDE"Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world."---Arianna Huffington, cofounder and editor in chief,The Huffington Post"Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage." ---Jakob Nielsen, Ph.D., principal, Nielsen Norman Group, and author ofEyetracking Web Usability"Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition ofWired Style, we decided such idiosyncrasies were part of digital-age style. Today, withThe Yahoo! Style Guide, the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web." --- Constance Hale, author ofWired StyleandSin and Syntaxand editor of sinandsyntax.com, Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage., "Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world." -- Arianna Huffington, cofounder and editor in chief, The Huffington Post "Excellent and eminently useful book with many compelling examples of rewrites. While rewriting content for usability will hugely increase a Web site's business value, the word list alone can save you the cost of the book by eliminating wasted time arguing over proper usage." -- Jakob Nielsen, Ph.D., principal, Nielsen Norman Group, and author of Eyetracking Web Usability "Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of Wired Style , we decided such idiosyncrasies were part of digital-age style. Today, with The Yahoo! Style Guide , the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web." -- Constance Hale, author of Wired Style and Sin and Syntax and editor of sinandsyntax.com, Yahoo!'s editors have given the rules of the writing road a smart and timely reboot. It's Strunk and White for the online world., Yahoo! confounded the copy editors when it put unbridled excitement in its name. Back in 1996, for the first edition of Wired Style , we decided such idiosyncrasies were part of digital-age style. Today, with The Yahoo! Style Guide , the Web publisher has gone from renegade to rule maker. Its guide is a one-stop shop for those publishing on the Web.
Table of Content
I-WRITE FOR AN ONLINE AUDIENCE 1. Write for the Web 2. Identify Your Audience 3. Define Your Voice 4. Construct Clear, Compelling Copy II-SPEAK TO YOUR ENTIRE AUDIENCE 5. Be Inclusive, Write for the World 6. Make Your Site Accessible to III-WRITE UI TEXT, EMAIL, AND MOBILE-FRIENDLY CONTENT 7. Write Clear User-Interface Text 8. Write Engaging Email and Newsletters 9. Streamline Text for Mobile Devices IV-MANAGE THE MECHANICS 10. Punctuate Proficiently 11. Treat Abbreviations, Capitalization, and Titles Consistently 12. Apply a Consistent Style for Numbers V-CLEAN UP YOUR COPY 13. Shorten and Strengthen Sentences 14. Avoid Common Pitfalls in Word Choice, Grammar, and Spelling 15. Proofread and Test Before You Publish VI-RESOURCES 16. Get Familiar with Basic Webpage Coding 17. Optimize Your Site for Search Engines 18. Understand the Basics of U.S. Law for Online Content 19. Keep a Word List Exercise Answer Keys Acknowledgments Notes Selected Bibliography Index
Copyright Date
2010
Topic
Web / Design, Composition & Creative Writing
Lccn
2009-047301
Dewey Decimal
006.7
Intended Audience
Trade
Dewey Edition
22
Illustrated
Yes
Genre
Computers, Language Arts & Disciplines
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