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Marketingmanagement - Ein strategischer Entscheidungsansatz von Harper W., Jr. Bo-
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eBay-Artikelnr.:382563371993
Artikelmerkmale
- Artikelzustand
- Country/Region of Manufacture
- United States
- Product Type
- Textbook
- Features
- Book not included access code.
- ISBN
- 9780073381169
- EAN
- 9780073381169
- Subject Area
- Business & Economics
- Publication Name
- Marketing Management-A Strategic Decision-Making Approach
- Publisher
- McGraw-Hill Higher Education
- Item Length
- 9.9 in
- Subject
- Marketing / General
- Publication Year
- 2009
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Weight
- 34.6 Oz
- Item Width
- 8 in
- Number of Pages
- 576 Pages
Über dieses Produkt
Product Identifiers
Publisher
McGraw-Hill Higher Education
ISBN-10
0073381160
ISBN-13
9780073381169
eBay Product ID (ePID)
109225543
Product Key Features
Number of Pages
576 Pages
Publication Name
Marketing Management-A Strategic Decision-Making Approach
Language
English
Subject
Marketing / General
Publication Year
2009
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.7 in
Item Weight
34.6 Oz
Item Length
9.9 in
Item Width
8 in
Additional Product Features
Edition Number
7
Intended Audience
College Audience
LCCN
2008-055593
Illustrated
Yes
Synopsis
The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team s rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.", The concentration on strategic decision making sets this book apart from other texts that place greater emphasis on the description of marketing phenomena than on the strategic and tactical marketing decisions that managers and entrepreneurs must make each and every day. This edition continues to be the most current and Internet-savvy book available, injecting the latest developments in Internet-based communication and distribution technology into every chapter. The author team's rich entrepreneurial, marketing management, and consulting experience spans a broad variety of manufacturing, service, software, and distribution industries, providing an abundance of real-world, global perspectives.
LC Classification Number
HF5415.13.M352324
Artikelbeschreibung des Verkäufers
Angemeldet als gewerblicher Verkäufer
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