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Vertrauen Sie mir, ich lüge: Geständnisse eines Medienmanipulators von Holiday, Ryan-
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Artikelmerkmale
- Artikelzustand
- Akzeptabel
- Hinweise des Verkäufers
- Binding
- Paperback
- Weight
- 0 lbs
- Product Group
- Book
- IsTextBook
- No
- ISBN
- 1591846285
- Book Title
- Trust Me, I'm Lying : Confessions of a Media Manipulator
- Item Length
- 8.4in
- Publisher
- Penguin Publishing Group
- Publication Year
- 2013
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.8in
- Genre
- Computers, Business & Economics, Social Science
- Topic
- Marketing / General, Public Relations, Media Studies, Web / Social Media, Industries / Media & Communications, Web / Blogging
- Item Width
- 5.5in
- Item Weight
- 10.9 Oz
- Number of Pages
- 288 Pages
Über dieses Produkt
Product Information
The cult classic that predicted the rise of fake news--revised and updated for the post-Trump, post-Gawker age. Hailed as "astonishing and disturbing" by the Financial Times and "essential reading" by TechCrunch at its original publication, former American Apparel marketing director Ryan Holiday's first book sounded a prescient alarm about the dangers of fake news. It's all the more relevant today. Trust Me, I'm Lying was the first book to blow the lid off the speed and force at which rumors travel online--and get "traded up" the media ecosystem until they become real headlines and generate real responses in the real world. The culprit? Marketers and professional media manipulators, encouraged by the toxic economics of the news business. Whenever you see a malicious online rumor costs a company millions, politically motivated fake news driving elections, a product or celebrity zooming from total obscurity to viral sensation, or anonymously sourced articles becoming national conversation, someone is behind it. Often someone like Ryan Holiday. As he explains, "I wrote this book to explain how media manipulators work, how to spot their fingerprints, how to fight them, and how (if you must) to emulate their tactics. Why am I giving away these secrets? Because I'm tired of a world where trolls hijack debates, marketers help write the news, opinion masquerades as fact, algorithms drive everything to extremes, and no one is accountable for any of it. I'm pulling back the curtain because it's time the public understands how things really work. What you choose to do with this information is up to you."
Product Identifiers
Publisher
Penguin Publishing Group
ISBN-10
1591846285
ISBN-13
9781591846284
eBay Product ID (ePID)
150580158
Product Key Features
Book Title
Trust Me, I'm Lying : Confessions of a Media Manipulator
Format
Trade Paperback
Language
English
Topic
Marketing / General, Public Relations, Media Studies, Web / Social Media, Industries / Media & Communications, Web / Blogging
Publication Year
2013
Genre
Computers, Business & Economics, Social Science
Number of Pages
288 Pages
Dimensions
Item Length
8.4in
Item Height
0.8in
Item Width
5.5in
Item Weight
10.9 Oz
Additional Product Features
Lc Classification Number
Hf5415
Grade from
Twelfth Grade
Reviews
"Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "This book will make online media giants very, very uncomfortable." -- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant expos of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft "[Like] Upton Sinclair on the blogosphere." -- Tyler Cowen, MarginalRevolution.com, author of Average Is Over "Ryan Holiday is the internet's sociopathic id." -- Dan Mitchell, SF Weekly "Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world." -- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture." -- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information." -- New York Post, "Holiday is part Machiavelli, part Ogilvy, and all results…this whiz kid is the secret weapon you've never heard of." -Tim Ferriss, author of The 4-Hour Workweek "Essential reading." -Andrew Keen "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." - Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." -Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." -Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." - Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." - Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end… Trust Me, I'm Lying provides valuable food for thought regarding how we receive - and perceive - information." - New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." -Gillian Tett, Financial Times, "Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, author of The 4-Hour Workweek "Essential reading." --Andrew Keen "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." --Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." -- Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information." -- New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." --Gillian Tett, Financial Times, "Holiday effectively maps the news media landscape. . . . Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "This book will make online media giants very, very uncomfortable." -- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant exposé of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of How America Lost Its Secrets: Edward Snowden, the Man and the Theft "[Like] Upton Sinclair on the blogosphere." -- Tyler Cowen, MarginalRevolution.com, author of Average Is Over "Ryan Holiday is the internet's sociopathic id." -- Dan Mitchell, SF Weekly "Ryan Holiday is a media genius who promotes, inflates, and hacks some of the biggest names and brands in the world." -- Chase Jarvis, founder and CEO, CreativeLive "Ryan has a truly unique perspective on the seedy underbelly of digital culture." -- Matt Mason, former director of marketing, BitTorrent "While the observation that the internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end. . . . Trust Me, I'm Lying provides valuable food for thought regarding how we receive-- and perceive-- information." -- New York Post, "Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of." --Tim Ferriss, author of The 4-Hour Workweek "Essential reading." --Andrew Keen "Ryan Holiday's brilliant expos of the unreality of the Internet should be required reading for every thinker in America." -- Edward Jay Epstein, author of The Big Picture "The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max "Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone." --Dov Charney, CEO and founder, American Apparel "Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality." -- Kirkus Reviews "His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice." -- Publishers Weekly "While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... Trust Me, I'm Lying provides valuable food for thought regarding how we receive -- and perceive -- information." -- New York Post "This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling." --Gillian Tett, Financial Times
Copyright Date
2013
Dewey Decimal
659.20285/6752
Intended Audience
Trade
Dewey Edition
23
Illustrated
Yes
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