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Nichtmarktstrategisches Management, Taschenbuch von Voinea, Cosmina Lelia; Van Krane...-
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eBay-Artikelnr.:355645418999
Artikelmerkmale
- Artikelzustand
- Book Title
- Nonmarket Strategic Management
- ISBN
- 9781138918290
- Subject Area
- Business & Economics
- Publication Name
- Nonmarket Strategic Management
- Publisher
- Routledge
- Item Length
- 9.4 in
- Subject
- Marketing / General, General, Strategic Planning
- Publication Year
- 2017
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.4 in
- Item Weight
- 9.6 Oz
- Item Width
- 7 in
- Number of Pages
- 172 Pages
Über dieses Produkt
Product Identifiers
Publisher
Routledge
ISBN-10
1138918296
ISBN-13
9781138918290
eBay Product ID (ePID)
223749795
Product Key Features
Number of Pages
172 Pages
Language
English
Publication Name
Nonmarket Strategic Management
Subject
Marketing / General, General, Strategic Planning
Publication Year
2017
Type
Textbook
Subject Area
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.4 in
Item Weight
9.6 Oz
Item Length
9.4 in
Item Width
7 in
Additional Product Features
Intended Audience
College Audience
LCCN
2016-048334
Reviews
'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.'- R. Edward Freeman, The Darden School, University of Virginia, USA, 'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.' - R. Edward Freeman, The Darden School, University of Virginia, USA 'This is the best book I have read on the role of 'non-market strategies' in business: it is up-to-date, authoritative, and clearly argued, with many examples from managerial practice. A must-read for strategy scholars.' - Alain Verbeke, Editor-in-Chief, Journal of International Business Studies, 'This book is an excellent blend of theory and practice, with many connections between them. Executives that read this book will be repaid many times over with lots of useful and practical ideas.'- R. Edward Freeman, The Darden School, University of Virginia, USA 'This is the best book I have read on the role of 'non-market strategies' in business: it is up-to-date, authoritative, and clearly argued, with many examples from managerial practice. A must-read for strategy scholars.' - Alain Verbeke, Editor-in-Chief, Journal of International Business Studies
Illustrated
Yes
Table Of Content
Part I: Nonmarket Strategic Management through Theoretical Lenses 1. Genesis of the Nonmarket Field 2. Advancing the Nonmarket Environment: Expanding Institutions, Issues, Interests, and Information 3. Institutions: Nature, Context, and Pressures 4. Types of Nonmarket Institutions 5. Stakeholder Approach to Nonmarket Concept 6. Nonmarket Strategies: Why, When, and How? 7. Nonmarket Resources and Outcomes Part II How it is done: Nonmarket Strategic Management in Practice 8. Let Them Eat Bugs: Legitimacy and Legislative Priority in the Dutch Edible Insect Sector 9. Merger and Acquisition Investigations in the European Airline Industry 10. Nonmarket Actions from the Chemical Industry: The Case of Merck & Co. 11. Nonmarket Actions from the Oil Industry: The Case of Royal Dutch Shell
Synopsis
Strategic management has traditionally concerned itself with delivering objectives based on an assessment of resources and the market environment. However, there are many actors considered 'outside' the firm that inevitably shape the dynamics within the market. Nonmarket strategies entail social, political, and legal arrangements that reinforce or enable market strategies, providing a comprehensive approach to improving performance and gaining a competitive advantage. This book introduces nonmarket strategic management within these contexts. Divided into two parts, the first part offers theories and managerial support for coping with the complex business realities surrounded by social, political and legal spheres; the second part presents examples of the challenges firms in the nonmarket environment. These examples show how firms can strategically manage and work with social, political and regulatory stakeholders to achieve their goals. Written by two leading scholars in the area, this book is essential reading for business students, managers and leaders.
LC Classification Number
HD30.28.V65 2017
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