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Konferenzen und Kongresse (Eventmanagement) von Tony Rogers. -
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eBay-Artikelnr.:315372208799
Artikelmerkmale
- Artikelzustand
- Title
- Conferences and Conventions, Second Edition: A global industry (
- ISBN
- 9780750685443
- Subject Area
- Architecture, Business & Economics, Référence
- Publication Name
- Conferences and Conventions : a Global Industry
- Item Length
- 9.7 in
- Publisher
- Routledge
- Subject
- Buildings / Public, Commercial & Industrial, Industries / Hospitality, Travel & Tourism, General
- Publication Year
- 2007
- Series
- events Management Ser.
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7 in
- Item Width
- 7.5 in
- Item Weight
- 40.9 Oz
- Number of Pages
- 400 Pages
Über dieses Produkt
Product Information
Providing a comprehensive, in-depth analysis of the international conference industry, Conferences and Conventions: a global industry second edition examines the industry's origins, structure, economics, career opportunities, and future development. It also explains its links with the wider tourism industry. Now in its second edition, it is packed with a wealth of new international case studies covering the city of Melbourne, Queen Elizabeth II conference centre, London, Abu Dhabi, MCI Group, the Scottish Exhibition and Conference Centre, Glasgow and team San Jose, California. It also has new sections on: * Market segmentation and web marketing * Conference and event budgeting * Technology and communications, from video conferencing to web casting and pod casting * Corporate social responsibility and sustainable and green events. Conferences and Conventions: a global industry is illustrated with case studies and examples from around the world, including Great Britain, Canada, Australasia, Dubai, Greece, Thailand, South Africa, USA, Austria and many other destinations. It also provides challenging and reflective questions at the end of each chapter so that readers can test their knowledge and think about the issues raised, accompanied by practical assignments. Tony Rogers is Executive Director of the British Association of Conference Destinations and Association of British Professional Conference Organisers, UK
Product Identifiers
Publisher
Routledge
ISBN-10
0750685441
ISBN-13
9780750685443
eBay Product ID (ePID)
61071046
Product Key Features
Publication Name
Conferences and Conventions : a Global Industry
Format
Trade Paperback
Language
English
Subject
Buildings / Public, Commercial & Industrial, Industries / Hospitality, Travel & Tourism, General
Publication Year
2007
Series
events Management Ser.
Type
Textbook
Subject Area
Architecture, Business & Economics, Référence
Number of Pages
400 Pages
Dimensions
Item Length
9.7 in
Item Height
0.7 in
Item Width
7.5 in
Item Weight
40.9 Oz
Additional Product Features
Edition Number
2
Lc Classification Number
As6
Edition Description
Revised Edition,New Edition
Reviews
On the first edition: "... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!" Mady Keup, Chair of the British Association of Conference Destinations. "... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events." Peter Mainprice, Chairman of the Association of British Professional Conference Organisers. "At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry". Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster. "The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge. In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not." Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism "...fascinating reading and extremely useful." Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers "What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people." Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland "...an outstanding book which provides a thorough look at the industry....required reading!" Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA "A comprehensive and well-researched book which inspires any beginner to the conference market." Mike Lyon, Director, Write Style Communications Ltd On this edition: "...Written by one of the leading experts in the industry....this book is an excellent source of information to those seeking more knowledge of the industry or for those studying with the hope of entering the industry." Mike Dods, Programme Manager, Leeds Park Lane College writing in the 'Tourism' journal, On the first edition:"... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!" Mady Keup, Chair of the British Association of Conference Destinations. "... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events." Peter Mainprice, Chairman of the Association of British Professional Conference Organisers. "At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry". Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster. "The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge. In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not." Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism "...fascinating reading and extremely useful." Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers "What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people." Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland "...an outstanding book which provides a thorough look at the industry....required reading!" Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA "A comprehensive and well-researched book which inspires any beginner to the conference market." Mike Lyon, Director, Write Style Communications LtdOn this edition: " Written by one of the leading experts in the industry .this book is an excellent source of information to those seeking more knowledge of the industry or for those studying with the hope of entering the industry."Mike Dods, Programme Manager, Leeds Park Lane College writing in the 'Tourism' journal, On the first edition: "... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!" Mady Keup, Chair of the British Association of Conference Destinations. "... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events." Peter Mainprice, Chairman of the Association of British Professional Conference Organisers. "At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry". Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster. "The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge. In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not." Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism "...fascinating reading and extremely useful." Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers "What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people." Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland "...an outstanding book which provides a thorough look at the industry....required reading!" Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA "A comprehensive and well-researched book which inspires any beginner to the conference market." Mike Lyon, Director, Write Style Communications Ltd, On the first edition: "... essential reading for anyone interested to learn more about the processes, business models and key success factors that characterise the conference industry. A must for present, or potential practitioners!" Mady Keup, Chair of the British Association of Conference Destinations. "... an excellent reference for those starting out in the industry, and for those involved in leading or teaching others to create great events." Peter Mainprice, Chairman of the Association of British Professional Conference Organisers. "At last - the book that students and teachers of conference planning and conference management have been waiting for. In the UK and beyond, Tony Rogers' 360-degree, in-depth analysis of the meetings and conference industry and his lively and stimulating approach to the subject will make this book essential reading for anyone with an interest in studying this fascinating and vitally important industry". Rob Davidson, Senior Lecturer in Business Travel and Tourism, University of Westminster. "The book is an ideal source of information for anyone studying business tourism-related subjects at undergraduate level. It is also useful for post-graduates and people in industry who may wish to develop their breadth of knowledge. In short, comprehensive coverage of all the key aspects of the industry....this specific text is a welcome addition, covering some areas that others do not." Kevin Fields, Subject Leader for Convention Management & Events Planning, Birmingham College of Food & Tourism "...fascinating reading and extremely useful." Sarah Storie-Pugh, Managing Director, Concorde services, UK and Immediate Past President of the International Association of Professional Congress Organisers "What a fabulous tool for anyone coming into the industry at any level, we will certainly use it for an educational resource for all our events and sales people." Stephen Walker, Director of Sales and Marketing, The Westin Turnberry Resort, Scotland "...an outstanding book which provides a thorough look at the industry....required reading!" Matthew B. Carter, Vice President of Strategic Development, Indianapolis Convention & Visitors Association & Tourism Tomorrow, Inc., USA "A comprehensive and well-researched book which inspires any beginner to the conference market." Mike Lyon, Director, Write Style Communications Ltd On this edition: ".Written by one of the leading experts in the industry..this book is an excellent source of information to those seeking more knowledge of the industry or for those studying with the hope of entering the industry." Mike Dods, Programme Manager, Leeds Park Lane College writing in the 'Tourism' journal
Table of Content
Preface and Forewords Chapter 1 A Global Industry Chapter 2 The Structure Of The Conference Chapter 3 The Economics Of Conferences And Conventions Chapter 4 Conference Industry Marketing Activity Chapter 5 Conference Management - An Organizer's Perspective Chapter 6 Conference Management - A Venue Perspective Chapter 7 A People Industry Chapter 8 Leading Industry Organizations Chapter 9 Trends, Issues And FutureCase Study Reference Appendix A List of conference industry trade magazines
Copyright Date
2008
Target Audience
College Audience
Dewey Decimal
060.68
Dewey Edition
23
Illustrated
Yes
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
WRAP Ltd
Mubin Ahmed
2 Lester Way
Wallingford
OX10 9TA
United Kingdom
USt-IdNr.:
- GB 724498118
Handelsregisternummer:
- 03800600
Ich versichere, dass alle meine Verkaufsaktivitäten in Übereinstimmung mit allen geltenden Gesetzen und Vorschriften der EU erfolgen.
CRN-Nummer:
- 03800600
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:315372208799
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