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eBay-Artikelnr.:196366079338
Artikelmerkmale
- Artikelzustand
- Sehr gut
- Hinweise des Verkäufers
- “Would be like new except for some shelf wear. No marks inside, no visible reading wear. SEE PHOTOS”
- Subtitle
- Shape Minds, Build Brands, and Deliver Results with Game-Changing
- EAN
- 9781953295095
- ISBN
- 9781953295095
- Release Year
- 2021
- Publication Name
- For Immediate Release
- Signed
- No
- Title
- For Immediate Release
- ISBN-10
- 1953295096
- Narrative Type
- Nonfiction
- Country/Region of Manufacture
- US
- Release Date
- 03/30/2021
- Book Title
- For Immediate Release : Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
- Item Length
- 9in
- Publisher
- BenBella Books
- Publication Year
- 2021
- Format
- Trade Paperback
- Language
- English
- Item Height
- 0.7in
- Genre
- Business & Economics
- Topic
- Public Relations, Commerce
- Item Width
- 6in
- Item Weight
- 10.9 Oz
- Number of Pages
- 288 Pages
Über dieses Produkt
Product Information
It is essential that businesses know how to communicate quickly, often preemptively, and effectively to survive--and at a cost that is far lower than comparable marketing and ad campaigns. The first book by the owner of a top 50 PR agency, For Immediate Release , Ronn Torossian reveals how public relations can do just that--while also defining brands; helping companies and individuals court the press or avoid it; growing business without alienating loyal customers; resolving crises quickly; and improving first page results on the most powerful search engine in the world (Google). For Immediate Release will show you how to: Frame the debate and control the conversation Use new and old media in tandem to find your audiences and create highly personal, relevant impressions tailored for them Promote the interests of your brand or business; deter or potentially stop what is not in your interest Build on great press, and avoid or minimize bad press Ensure the first thing people see about your business or brand during an Internet search is exactly what you want them to see Handle a crisis in the most effective and efficient manner See the positive difference effective PR makes through compelling case studies--Louis Vuitton, Fubu, BP, Toyota, Philip Stein, Zappos, and interviews with experts including Dr. Keith Ablow, political strategists Frank Luntz, Roger Stone and Hank Sheinkopf, and many others--and your own business.
Product Identifiers
Publisher
BenBella Books
ISBN-10
1953295096
ISBN-13
9781953295095
eBay Product ID (ePID)
18050415084
Product Key Features
Book Title
For Immediate Release : Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations
Format
Trade Paperback
Language
English
Topic
Public Relations, Commerce
Publication Year
2021
Genre
Business & Economics
Number of Pages
288 Pages
Dimensions
Item Length
9in
Item Height
0.7in
Item Width
6in
Item Weight
10.9 Oz
Additional Product Features
Lc Classification Number
Hf5823.T657 2021
Reviews
"Torossian's insights into the PR business were enormously helpful to me as an entrepreneur. With Ronn's help we grew a start up into the #1 spot on the Inc. 500 list of fastest growing companies in the US, and was able to take it public with greater than a billion dollar market cap. Ronn continues to help me today as a principal in the private equity business. For Immediate Release should be required reading for anyone in business, large or small." --David A. Steinberg, founder and CEO, CAIVIS Acquisition Corp "Torossian's For Immediate Release is a fearless, bold, clear, honest, and practical look at how PR shapes minds, ideas, and businesses. It is required reading for any business or brand interested in making an impact in today's 24/7 media world." --The Shark Daymond John, founder, president, and CEO of FUBU "Ronn Torossian is a master of his craft and understands the fine art of PR and marketing. He lifts the curtain on the intertwined worlds of PR and media, leaving little doubt how important communication is for brands. For Immediate Release is a must read for anyone who wants to clutterbust a market, rapidly build a brand, and take it to the next level." --Ron Vigdor, Founder, BornFree® "For too long, the PR game has been under the control of a handful of old-club-boys until Torossian came on the scene and was able to accomplish as much, if not more than all of them. For Immediate Release is an insider's guide to how New York media works, but more importantly, how to work it, from someone who has had firsthand experience in doing so. Forget theory, this book takes you behind the scenes with real concrete examples of the new rules of social media and working with the power brokers that can build or destroy a brand." --Amir Korangy, Publisher of The Real Deal magazine "My friend Ronn Torossian has written a great book. He speaks from firsthand experience as one of the most gifted PR professionals in the world. For Immediate Release is a must-read book." --Jay Sekulow, Chief Counsel for the American Center for Law and Justice (ACLJ), and named one of the "25 Most Influential Evangelicals" in America by Time magazine "Knowing Ronn Torossian for many years, I find him to be a man of his word and someone to 'ride the river with' because he is 100% dependable! His book, For Immediate Release explores the balance between media and public relations, and it is an invaluable guide for anyone wanting to better understand PR. His stories are real 'war' stories and can't be taught in a classroom - they were enjoyable to read and I loved the book." --Doyle Brunson, The Legend of Poker, legendary ten-time World Series of Poker Champion "I enjoyed reading this book so much. The foundation of so many of Ronn's game-changing observations and direction is something we all get: LOGIC. One only needs to read, evaluate, and conclude, 'I couldn't have thought of that...' or 'That makes sense!'" --Paul Carlucci, publisher, New York Post "Ronn Torossian has always had a brilliant ability to present complicated, sophisticated ideas with clarity and simplicity. For Immediate Release is no exception. In it, Ronn demonstrates his unique talent for understanding the issues, deciphering and filtering them, and then presenting them to the public in just the right way. This book takes the reader into Ronn's world, and gives a glimpse of his passion, brilliance, and rare aptitude for communicating well." --Rabbi Avi Weiss, National President, Coalition for Jewish Concerns - Named 2010 & 2011 to Newsweek list of most influential American Rabbis
Table of Content
CONTENTS CHAPTER 1 The New Power of Moving People, Shifting Minds Public Relations Is More Relevant Than Ever CHAPTER 2 Play to Your Strengths Understand What You're Good at and What You're Not Good at CHAPTER 3 Be True to Yourself Don't Fight Your Core Values and Principles CHAPTER 4 Talk Isn't Cheap--It's Undervalued Communication Is the Front Line of Good PR CHAPTER 5 Is Everyone Happy? How PR Can Help Retain Old Customers and Win New Ones CHAPTER 6 Getting Out in Front Capturing Media Attention CHAPTER 7 The Media Can Be a Friend or Foe The Press Has a Job to Do--You May Not Like It CHAPTER 8 Crisis Demands Strategic Immediacy Problems Don't Go Away on Their Own CHAPTER 9 Give More to Get More Charity Is Good PR Work NOTES ABOUT 5W PUBLIC RELATIONS 5WPR - OUR MISSION STATEMENT ACKNOWLEDGMENTS AND RESPECT INDEX
Target Audience
Trade
Lccn
2020-053961
Dewey Decimal
659.2
Dewey Edition
23
Artikelbeschreibung des Verkäufers
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:196366079338
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| Verpackung und Versand | Nach | Service | Lieferung*Siehe Lieferhinweise |
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