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Brechen Sie das Internet: Die Wahrheit über Influencer von Yalop, Olivia, Taschenbuch, U-
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eBay-Artikelnr.:135017354860
Artikelmerkmale
- Artikelzustand
- Book Title
- Break the Internet: The Truth About Influencers
- ISBN
- 9781950354870
- Subject Area
- Computers, Social Science
- Publication Name
- Break the Internet : the Truth about Influencers
- Publisher
- Scribe Publications
- Item Length
- 8.5 in
- Subject
- Web / Social Media, Social Aspects / General, Popular Culture
- Publication Year
- 2022
- Type
- Textbook
- Format
- Uk-Trade Paper
- Language
- English
- Item Height
- 0.9 in
- Item Weight
- 11.3 Oz
- Item Width
- 5.3 in
- Number of Pages
- 288 Pages
Über dieses Produkt
Product Identifiers
Publisher
Scribe Publications
ISBN-10
1950354873
ISBN-13
9781950354870
eBay Product ID (ePID)
22050396883
Product Key Features
Number of Pages
288 Pages
Language
English
Publication Name
Break the Internet : the Truth about Influencers
Subject
Web / Social Media, Social Aspects / General, Popular Culture
Publication Year
2022
Type
Textbook
Subject Area
Computers, Social Science
Format
Uk-Trade Paper
Dimensions
Item Height
0.9 in
Item Weight
11.3 Oz
Item Length
8.5 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
LCCN
2021-385201
Reviews
"[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella".", It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internet is devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written., There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are., Break the Internet will find a broad audience from social media marketers and strategists to teens and young adults., In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context., "A digital strategist and tech commentator dives into the world of social media influencers ... Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humor ... influencers seem to be here to stay ... A capable guide takes us on an entertaining, authoritative, and sometimes scary journey." --Kirkus Reviews "Break the Internet will find a broad audience from social media marketers and strategists to teens and young adults." --Booklist "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn''t know ... The analysis I really enjoyed was about how we can''t hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internet is devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn''t immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet ... A pacy story that''s of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade''s most divisive profession." --Lauren O''Neill, Vice "The result of Yallop''s immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet ... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop''s new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review, Along with the advent of social media has come a divergent cohort of individuals who have harnessed its power to attain influence. In Break the Internet ... [Olivia Yallop] has connected the dots for many who wish to understand how individual influencers have collectively made a seismic impact in society and commerce. Through extensive research and interviews, Yallop sheds light on what it's like to have a monetisable internet presence -- and more importantly -- what it takes to maintain it. She goes to school with the next generation of aspiring influencers to learn what it takes to make it. All this is couched within a historical and cultural context, showing readers the very real-world repercussions of online influence., "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian "In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet ... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet ... A pacy story that's of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade's most divisive profession." --Lauren O'Neill, Vice "There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton, Yallop takes us inside the workings of influencers and the ways in which brands and companies can utilize this ready-and-willing corps to help boost their image, reach, and profits. Well-written, engaging, and accessible. This should appeal to anyone with an interest in modern online culture, life, and business/marketing., An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced., Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential., "A digital strategist and tech commentator dives into the world of social media influencers ... Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humor ... influencers seem to be here to stay ... A capable guide takes us on an entertaining, authoritative, and sometimes scary journey." --Kirkus Reviews "Break the Internetwill find a broad audience from social media marketers and strategists to teens and young adults." --Booklist "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internetis erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn''t know ... The analysis I really enjoyed was about how we can''t hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internetmanages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internetis devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn''t immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet... A pacy story that''s of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade''s most divisive profession." --Lauren O''Neill, Vice "The result of Yallop''s immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop''s new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review, "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internet is devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet ... A pacy story that's of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade's most divisive profession." --Lauren O'Neill, Vice "The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet ... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review, Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away., [B]reak the Internet is more than just a series of gonzo dispatches ... This is a book that looks at the commodification of self, and the increasingly blurred line between leisure and labor ... Behind our screens is an unimaginable darkness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me., The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging non-fiction., "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internetis erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internetmanages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internetis devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet... A pacy story that's of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade's most divisive profession." --Lauren O'Neill, Vice "The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review "A digital strategist and tech commentator dives into the world of social media influencers ... Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humour ... A capable guide takes us on an entertaining, authoritative, and sometimes scary journey." --Kirkus Reviews "Break the Internetwill find a broad audience from social media marketers and strategists to teens and young adults." --Booklist, "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internet is erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internet manages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internet is devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet ... A pacy story that's of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade's most divisive profession." --Lauren O'Neill, Vice "The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet ... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review "A digital strategist and tech commentator dives into the world of social media influencers ... Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humour ... A capable guide takes us on an entertaining, authoritative, and sometimes scary journey." --Kirkus Reviews "Break the Internet will find a broad audience from social media marketers and strategists to teens and young adults." --Booklist, "Olivia Yallop has written the definitive insider account of influencer culture. Break the Internetis erudite, smart, entertaining, and essential.." --Will Storr, author of Selfie "There was lots in it that I didn't know ... The analysis I really enjoyed was about how we can't hold back technology, and everything from printing presses to moving trains has freaked the hell out of people, but how fragile and open to misuse influencer follower count values really are." --Alexandra Heminsley "This is a book that looks deeply at the commodification of the self, and the increasingly blurred line between leisure and labor ... Behind our small screens is an unimaginable vastness, which Break the Internetmanages to shape into something understandable, even to the influencer-ignorant such as me ... wryly funny." --Eleanor Margolis, The Guardian ""It is refreshing to read a book that eschews the usual sneering anti-influencer condescension. Break the Internetis devoid of snobbery, placing the emergence of influencers within a wider economic context ... persuasive and well-written." --James Bloodworth, The Times "In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet... A pacy story that's of the moment but goes beyond it, too." --Sarah Manavis, New Statesman "Yallop is an authoritative guide, balancing her experience at a digital agency ... with the necessary critical distance of someone with only a few hundred Instagram followers. Her analysis benefits from being grounded in rigorous, real-world reporting ... a comprehensive account of a phenomenon that seems more likely to explode than to go away." --Elle Hunt, New Scientist "An immersive study of the last decade's most divisive profession." --Lauren O'Neill, Vice "The result of Yallop's immersive investigation is a comprehensive education on influencer culture, its evolution and future ... essential reading material for anyone interested in internet culture and a masterclass in engaging nonfiction.." --Alice Crossley, Reaction "Rigorous and authoritative." --The Week "An engaging analysis of online culture, including insights into the dizzying amounts of money influencers make, the decline of traditional media, the philosophy of fame, and the excess and inequality of late capitalism. Consider us influenced" --Norton "[Olivia Yallop is] well placed to deliver on the premise of her fascinating debut book, Break the Internet... [She] takes seriously the often-dismissed "creator economy" while maintaining a journalistic scepticism. Her engaging, authoritative account thus considers the broad swathe of internet culture that falls "under the influencer umbrella"." --Gemma Nisbet, The West Australian "In Olivia Yallop's new exploration of this cultural phenomenon, she goes far beyond the typically superficial understandings of what an influencer is -- and more importantly -- how to become one. A fascinating and whip-smart read, Break the Internet is for anyone who wishes to understand influencer culture and its place within the modern context. --Dan Shaw, HappyMag, starred review, A digital strategist and tech commentator dives into the world of social media influencers ... Yallop, who dabbled in influencing before moving to an agency that works in the online space, has plenty of stories involving fantastic numbers, and she writes with clarity and a certain amount of tongue-in-cheek humour ... A capable guide takes us on an entertaining, authoritative, and sometimes scary journey., In 2021 publishers are reckoning with a problem: how do you publish a book about internet culture that doesn't immediately become outdated? ... Scribe may be the first to find an answer with Break the Internet ... A pacy story that's of the moment but goes beyond it, too.
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
658.872
Table Of Content
CONTENTS Foreword Chapter 1 The Million Follower Policy: What is an influencer? Chapter 2 The 'Influencer' Factor: Where do social media stars come from? Chapter 3 Extremely Online: How do you become an influencer? Chapter 4 Hype Houses, #relationshipgoals, and Kidfluencers: What is it like to live online? Chapter 5 Creator Economics: How much do creators really earn? Chapter 6 Spilling the Tea: Is all attention good attention? Chapter 7 Platforms vs the People: Who influences the influencers? Chapter 8 Logging Off: Is this the end of influence? Acknowledgements Glossary Notes
Synopsis
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they... and how do you become one? Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today's world in which YouTube, Instagram, and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend which is set to dominate our future--the economy of influence will be valued at $15bn globally by 2022. Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups, and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a "social stock market". From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity? Break the Internet examines both the dangers and the transformative potential of digital culture.
LC Classification Number
HF5415.1265.Y35 2021
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