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Herstellung von Bollywood: In der zeitgenössischen Hindi-Filmindustrie-
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Artikelmerkmale
- Artikelzustand
- Book Title
- Producing Bollywood : Inside the Contemporary Hindi Film Industry
- Features
- Ex-Library
- ISBN
- 9780822352136
- Publication Year
- 2012
- Type
- Textbook
- Format
- Trade Paperback
- Language
- English
- Publication Name
- Producing Bollywood : inside the Contemporary Hindi Film Industry
- Item Height
- 1.1in
- Item Length
- 9.2in
- Publisher
- Duke University Press
- Item Width
- 6.1in
- Item Weight
- 22.4 Oz
- Number of Pages
- 440 Pages
Über dieses Produkt
Product Information
Producing Bollywood offers an unprecedented look inside the social and professional worlds of the Mumbai-based Hindi film industry and explains how it became "Bollywood," the global film phenomenon and potent symbol of India as a rising economic powerhouse. In this rich and entertaining ethnography Tejaswini Ganti examines the changes in Hindi film production from the 1990s until 2010, locating them in Hindi filmmakers' efforts to accrue symbolic capital, social respectability, and professional distinction, and to manage the commercial uncertainties of filmmaking. These efforts have been enabled by the neoliberal restructuring of the Indian state and economy since 1991. This restructuring has dramatically altered the country's media landscape, which quickly expanded to include satellite television and multiplex theaters. Ganti contends that the Hindi film industry's metamorphosis into Bollywood would not have been possible without the rise of neoliberal economic ideals in India. By describing dramatic transformations in the Hindi film industry's production culture, daily practices, and filmmaking ideologies during a decade of tremendous social and economic change in India, Ganti offers valuable new insights into the effects of neoliberalism on cultural production in a postcolonial setting.
Product Identifiers
Publisher
Duke University Press
ISBN-10
0822352133
ISBN-13
9780822352136
eBay Product ID (ePID)
109365497
Product Key Features
Publication Name
Producing Bollywood : inside the Contemporary Hindi Film Industry
Format
Trade Paperback
Language
English
Publication Year
2012
Type
Textbook
Number of Pages
440 Pages
Dimensions
Item Length
9.2in
Item Height
1.1in
Item Width
6.1in
Item Weight
22.4 Oz
Additional Product Features
Lc Classification Number
Pn1993.5.I8g27 2012
Reviews
Producing Bollywood is a lucidly written and thoroughly researched ethnography of a film industry whose products are deeply interwoven in the ordinary life and politics of hundreds of millions of people., Filled with first-hand accounts of the inner workings of the vast Mumbai-based Bollywood film industry collected through numerous interviews and extraordinarily extensive fieldwork undertaken over the course of more than a decade of research, Producing Bollywood meets a previously unfilled need on the part of those engaged in studying Indian cinema and culture by letting a large part of this varied and diverse industry speak, as it were, for itself., The book is rich in anthropological and historical data, theoretically astute, accessible, and great fun to read. It is a must for anyone interested in Bollywood or other film industries, and for scholars interested in the effects of neoliberalism and globalization in India. Highly recommended. Lower-division undergraduates through faculty; general readers., "Tejaswini Ganti mines her extensive contacts in an industry generally closed-off to outsiders to provide us with in-depth analyses of the sensibilities, compulsions, and desires of important figures in the film industry, as well as the social practices of film production. Producing Bollywood provides unique insights into the forces that shape the production of films in one of the largest film industries in the world. By going beyond the hype surrounding 'Bollywood' and eschewing simplistic dismissals about escapism and the profit-making drive of Bollywood filmmakers, this book enables us to understand the cultural logics that shape the production of Bollywood film. Based on more than a decade of ethnographic fieldwork in multiple sites of film production, Producing Bollywood is truly a trailblazing work."- Purnima Mankekar , author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India, "This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars, and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance, and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries worldwide, and it will interest media scholars, anthropologists, sociologists of culture, and the curious general reader."- Arjun Appadurai , New York University, "Producing Bollywood is a riveting read. It draws carefully thought out connections between cultural formations, changing discourses of legitimacy and nation building. It is to Ganti's credit that she is able to bring rigorous ethnographic tools to bear upon fieldwork materials put together over a decade and more.... Overall, this is a timely and much needed insight into the intersections of the political economy of production, consumption and legitimization of mass cultural products. It should interest readers and students of Mass Media, Film Studies, Culture Studies, South Asia, Anthropology and Ethnography." - Sushmita Banerji, Studies in South Asian Film, “This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries world-wide and will be of interests to media scholars, anthropologists, sociologists of culture and the curious general reader.�- Arjun Appadurai , New York University, "This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars, and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance, and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries worldwide, and it will be of interest to media scholars, anthropologists, sociologists of culture, and the curious general reader." Arjun Appadurai, New York University"Tejaswini Ganti mines her extensive contacts in an industry generally closed-off to most outsiders to provide us with in-depth analyses of the sensibilities, compulsions, and desires of important figures in the film industry and the social practices of film production. Producing Bollywood provides unique insights into the forces that shape the production of films in one of the largest film industries in the world. By going beyond the hype surrounding 'Bollywood' and by eschewing simplistic dismissals about escapism and the profit-making drive of Bollywood film-makers, this book enables us to understand the cultural logics that shape the production of Bollywood film. Based on more than a decade of ethnographic fieldwork in multiple sites of film production, Producing Bollywood is truly a trailblazing piece of work." Purnima Mankekar, author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India, "The book invites the reader to delve into the politics, finance, and cultural logics that shape the production of Bollywood. As a result, the book can potentially bridge the gap between filmmakers and academicians. Both methodologically and theoretically, Ganti's work is a seminal contribution in the area of academic studies of Bollywood. . . . Ganti's exhaustive ethnography would be a great source of first hand information for anyone interested in knowing the shifting terrain of the Hindi film industry." - Nadira Khatun, eDhvani, "Tejaswini Ganti mines her extensive contacts in an industry generally closed-off to most outsiders to provide us with in-depth analyses of the sensibilities, compulsions, and desires of important figures in the film industry and the social practices of film production. Producing Bollywood provides unique insights into the forces that shape the production of films in one of the largest film industries in the world. By going beyond the hype surrounding 'Bollywood' and by eschewing simplistic dismissals about escapism and the profit-making drive of Bollywood film-makers, this book enables us to understand the cultural logics that shape the production of Bollywood film. Based on more than a decade of ethnographic fieldwork in multiple sites of film production, Producing Bollywood is truly a trailblazing piece of work."- Purnima Mankekar , author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India, The book may be useful to anyone interested in sociology, anthropology, cinema, media, communication, cultural studies, development studies and other interdisciplinary Fields. The book is indispensable for those who still use the terms Hindi cinema and Bollywood interchangeably and Find it unproblematic., "The book may be useful to anyone interested in sociology, anthropology, cinema, media, communication, cultural studies, development studies and other interdisciplinary ?elds. The book is indispensable for those who still use the terms Hindi cinema and Bollywood interchangeably and ?nd it unproblematic." , The book may be useful to anyone interested in sociology, anthropology, cinema, media, communication, cultural studies, development studies and other interdisciplinary ?elds. The book is indispensable for those who still use the terms Hindi cinema and Bollywood interchangeably and ?nd it unproblematic., "[O]ffers extraordinary insight into the production processes of the late 1990s…. [T]he thoroughness and comprehensive review of trends in this book must be highly commended." - Rodney Jensen, Media International Australia, "Tejaswini Ganti mines her extensive contacts in an industry generally closed-off to outsiders to provide us with in-depth analyses of the sensibilities, compulsions, and desires of important figures in the film industry, as well as the social practices of film production. Producing Bollywood provides unique insights into the forces that shape the production of films in one of the largest film industries in the world. By going beyond the hype surrounding 'Bollywood' and eschewing simplistic dismissals about escapism and the profit-making drive of Bollywood filmmakers, this book enables us to understand the cultural logics that shape the production of Bollywood film. Based on more than a decade of ethnographic fieldwork in multiple sites of film production, Producing Bollywood is truly a trailblazing work."-- Purnima Mankekar , author of Screening Culture, Viewing Politics: An Ethnography of Television, Womanhood, and Nation in Postcolonial India, "The book is rich in anthropological and historical data, theoretically astute, accessible, and great fun to read. It is a must for anyone interested in Bollywood or other film industries, and for scholars interested in the effects of neoliberalism and globalization in India. Highly recommended. Lower-division undergraduates through faculty; general readers." - L. M. Proctor, Choice, "Tejaswini Ganti's Producing Bollywood is perhaps the most comprehensive and in-depth account of the Hindi film industry to date...Despite being 440 pages in length, Ganti's accessible writing style makes this ethnography a joy to read." , Producing Bollywood is a riveting read. It draws carefully thought out connections between cultural formations, changing discourses of legitimacy and nation building. It is to Ganti's credit that she is able to bring rigorous ethnographic tools to bear upon fieldwork materials put together over a decade and more.... Overall, this is a timely and much needed insight into the intersections of the political economy of production, consumption and legitimization of mass cultural products. It should interest readers and students of Mass Media, Film Studies, Culture Studies, South Asia, Anthropology and Ethnography., "This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars, and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance, and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries worldwide, and it will interest media scholars, anthropologists, sociologists of culture, and the curious general reader."-- Arjun Appadurai , New York University, "This is the first book on Bollywood to combine a deep knowledge of the dynamics of script, song, stars, and style in this cinematic world with an equally keen sense of the unique nature of the politics, finance, and cultural prejudices of the film industry. It will be an indispensable benchmark for all future studies of Bollywood and of similar cinematic industries worldwide, and it will be of interest to media scholars, anthropologists, sociologists of culture, and the curious general reader."- Arjun Appadurai , New York University, "[O]ffers extraordinary insight into the production processes of the late 1990s.... [T]he thoroughness and comprehensive review of trends in this book must be highly commended." - Rodney Jensen, Media International Australia, Producing Bollywood is a riveting read. It draws carefully thought out connections between cultural formations, changing discourses of legitimacy and nation building. It is to Ganti's credit that she is able to bring rigorous ethnographic tools to bear upon fieldwork materials put together over a decade and more.... Overall, this is a timely and much needed insight into the intersections of the political economy of production, consumption and legitimization of mass cultural products. It should interest readers and students of Mass Media, Film Studies, Culture Studies, South Asia, Anthropology and Ethnography., Ganti's book is a commendable pioneering initiative. It will be useful for students, researchers, and those interested in South Asian film studies., "In Producing Bollywood , the first truly comprehensive ethnographic account of the Mumbai-based film industry, Tejaswini Ganti crafts an ode to an India in deep transition, via the multifaceted lenses of a glamorized and iconic subsection of its Hindi-language filmmakers and actors. . . . [A] landmark study." - Ritesh Mehta, International Journal of Communication, In Producing Bollywood , the first truly comprehensive ethnographic account of the Mumbai-based film industry, Tejaswini Ganti crafts an ode to an India in deep transition, via the multifaceted lenses of a glamorized and iconic subsection of its Hindi-language filmmakers and actors. . . . [A] landmark study., [O]ffers extraordinary insight into the production processes of the late 1990s.... [T]he thoroughness and comprehensive review of trends in this book must be highly commended., " Producing Bollywood is a lucidly written and thoroughly researched ethnography of a film industry whose products are deeply interwoven in the ordinary life and politics of hundreds of millions of people." - Jonathan Shapiro Anjaria, American Ethnologist
Table of Content
Acknowledgments ix Introduction. How the Hindi Film Industry Became "Bollywood" 1 Part 1. The Social Status of Films and Filmmakers 1. From Vice to Virtue: The State and Filmmaking in India 41 2. From Slumdogs to Millionaires: The Gentrification of Hindi Cinema 77 3. Casting Respectability 119 Part 2. The Practices and Processes of Film Production 4. A Day in the Life of a Hindi Film Set 155 5. The Structure, Organization, and Social Relations of the Hindi Film Industry 175 6. Sentiments of Disdain and Practices of Distinction: The Work Culture of the Hindi Film Industry 215 7. Risky Business: Managing Uncertainty in the Hindi Film Industry 243 Part 3. Discourses and Practices of Audience-Making 8. Pleasing Both Aunties and Servants: The Hindi Film Industry and Its Audience Imaginaries 281 9. The Fear of Large Numbers: The Gentrification of Audience Imaginaries 315 Epilogue: My Name Is Bollywood 359 Notes 367 Bibliography 401 Index 419
Copyright Date
2012
Topic
Asia / India & South Asia, Anthropology / Cultural & Social, Industries / Entertainment, Film / History & Criticism
Lccn
2011-035964
Dewey Decimal
791.430954/792
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Genre
Business & Economics, History, Social Science, Performing Arts
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