There just has to be a better way. Things shouldn't cost as much as they do. Our goal is to provide a service that allows our customers to have new products delivered to their door for less. No annual subscription fees (AMZ), and no extra cost for a 3rd party (D-Dash) to deliver it to your door. We only sell what we can find to move on to you all for the right price. Our focus is to make people smile. RISU is Latin for SMILE....at least that's what Google Translate says....I'm not really smart enough to know that on my own. Happy shopping and I hope we can help your family save a little along the way.