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Logo Creed: the Mystery, Magic, and Method Behind Designing Great Logos by Bill Gardner (2017, Trade Paperback)
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Artikelzustand:
- Sofort-KaufenLogo Creed: The Mystery, Magic, And Method Behind Designing Great Logos (1), Gar
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Über dieses Produkt
Product Identifiers
PublisherBookBaby
ISBN-101543909582
ISBN-139781543909586
eBay Product ID (ePID)14038454682
Product Key Features
Book TitleLogo Creed: the Mystery, Magic, and Method Behind Designing Great Logos
Number of Pages220 Pages
LanguageEnglish
TopicStudy & Teaching
Publication Year2017
GenreArt
AuthorBill Gardner
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight28.9 Oz
Item Length11 in
Item Width8.5 in
Additional Product Features
Intended AudienceTrade
SynopsisWritten by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques. Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning., Written by the founder of LogoLounge.com, this comprehensive handbook speaks to the magic of design and provides a glimpse into the designer's creed. Logo Creed puts designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. Designers including David Airey, Bill Gardner, Von Gitschka, Paul Howalt, Jerry Kuyper, Brian Miller, Miles Newlyn, Sherwin Schwartzrock, Felix Sockwell, plus many more share their sketches, brainstorms, false starts and most successful techniques.Logo Creed shows you how to navigate the discovery process from research, reading the air for clues, and making the best use of budgets, to knowing what sort of mark to create. From there, you will move into development, where you will learn how to identify the most potent ideas, brainstorm effectively by yourself or with others, recognize the components of great logos, and understand how to distill ideas down to the very best solution. Finally, you will move into the delivery process, where you will learn to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. This book is highly beneficial for students, self-taught designers, and those who never stop learning.
