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Brand Hacks : How to Build Brands by Fulfilling the Human Quest for Meaning by Emmanuel Probst (2019, Trade Paperback)
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- Sofort-KaufenMarkenhacks: Wie man Marken baut, indem man die menschliche Suche nach Bedeutung erfüllt, Dr.
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Über dieses Produkt
Product Identifiers
PublisherParamount Market Publishing, Incorporated
ISBN-101941688543
ISBN-139781941688540
eBay Product ID (ePID)18038528614
Product Key Features
Book TitleBrand Hacks : How to Build Brands by Fulfilling the Human Quest for Meaning
Number of Pages230 Pages
LanguageEnglish
TopicGeneral
Publication Year2019
IllustratorYes
GenreSocial Science, Business & Economics
AuthorEmmanuel Probst
FormatTrade Paperback
Dimensions
Item Height0.5 in
Item Weight16 Oz
Item Length9 in
Item Width6 in
Additional Product Features
Intended AudienceTrade
LCCN2020-304604
Grade FromCollege Freshman
Grade ToCollege Graduate Student
SynopsisEvery year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising. We easily forget brands and may switch to another product on a whim.There are ways for brands to break this cycle. Brands that succeed are the ones that help us find meaning. In this process, the brands become meaningful in and of themselves. Brand Hacks takes you on an exploratory journey, revealing why most advertising campaigns fail and examining the personal, social, and cultural meanings that successful brands bring to consumers' everyday lives. Most importantly, this book will show you how to use simple brand hacks to create and grow brands that deliver meaning even with a limited budget. Brand Hacks is supported by in-depth research in consumer psychology, interviews with industry-leading marketers, and case studies of meaningful brands, both big and small.
LC Classification NumberHF5415.1255P76 2019
