Analysing Media Texts by David Parker, Dr. Andrew Burn (Paperback, 2003)

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Andrew Burn and David Parker outline how multi-modality theory can be used to analyze texts whicj employ multiple semiotic modes and media, in such a way that a balanced consideration is given to the characteristics of each mode, how they integrate, and how they distribute textual functions between them. The medthods are rooted in a view of significance as dependent on social context, and fulfilling the social and communicative interests of both producers of textual production and use contingent upon digital formats will also be a determining content of the analytical method.

Product Identifiers

PublisherBloomsbury Publishing
ISBN-139780826464705
eBay Product ID (ePID)90123716

Product Key Features

Number of Pages104 Pages
Publication NameAnalysing Media Texts
LanguageEnglish
SubjectComputer Science
Publication Year2003
TypeStudy Guide
Subject AreaData Analysis
AuthorDavid Parker, Dr. Andrew Burn
SeriesContinuum Research Methods
FormatPaperback

Dimensions

Item Height216 mm
Item Weight146 g
Item Width138 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom
Title_AuthorDavid Parker, Dr. Andrew Burn

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