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Mastering Search Analytics: Messung von SEO-, SEM- und Standortsuche (Taschenbuch oder Sof-
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Artikelmerkmale
- Artikelzustand
- EAN
- 9781449302658
- ISBN
- 1449302653
- Manufacturer
- O'Reilly Media
- Brand
- O'Reilly Media
- Binding
- TP
- Book Title
- Mastering Search Analytics: Measuring Seo, Sem and
Über dieses Produkt
Product Identifiers
Publisher
O'reilly Media, Incorporated
ISBN-10
1449302653
ISBN-13
9781449302658
eBay Product ID (ePID)
109029734
Product Key Features
Number of Pages
400 Pages
Language
English
Publication Name
Mastering Search Analytics : Measuring Seo, Sem and Site Search
Publication Year
2011
Subject
Web / Web Programming, Web / Design, Web / Search Engines
Type
Textbook
Subject Area
Computers
Format
Trade Paperback
Dimensions
Item Height
1 in
Item Weight
24.7 Oz
Item Length
9.2 in
Item Width
7 in
Additional Product Features
Intended Audience
Scholarly & Professional
Dewey Edition
23
Illustrated
Yes
Dewey Decimal
025.04
Table Of Content
Preface Chapter 1: Introduction to Search Analytics Chapter 2: Establishing ROI Chapter 3: Tracking and Optimizing SEO and Paid Search Traffic Chapter 4: Tracking Words--SEO and Paid Search Chapter 5: Coordinating SEO and Paid Search Chapter 6: Site Search Analytics Chapter 7: Correlating SEO/Paid Search and Site Search Chapter 8: Competitor Research and Competitor Tracking Chapter 9: Tracking Off-Site Trends Chapter 10: Tracking Mobile Search Chapter 11: Social Media and Search Chapter 12: Webmaster Tools--Data Direct from the Engines Chapter 13: An SEO Audit (On-Page Factors) Chapter 14: Dashboards and Reports Chapter 15: Building Your Own Audit Tools and Enabling Others Tool Listing Colophon
Synopsis
Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it., Improve your search strategy, whether it's through SEO, search engine marketing, or site search. With this comprehensive guide, you learn what data to collect, how to analyze it, and how to act upon it. Learn how to develop everything from an executive level dashboard and ROI measurement to a deep analysis of a specific term or word to see how it can improve your overall ranking. The book includes an overview of analytic tools and how they work with either your SEO arsenal or your ability to unearth market opportunity and analyze competitors. Learn how and when you should use each metric presented, and discover how to improve the search experience for both customers and spiders. It's ideal for search specialists, webmasters, and search marketing managers. * Get in-depth coverage of a vital topic that isn't covered in detail elsewhere * Manipulate and correlate different data sets to provide accountable and actionable analytics * Learn the difference between macro, micro, value, and action metrics * Use site audit results to further optimize a page, site section, or the entire site * Provide metrics to help sell the value of search to executives in your company, Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy--not just to improve your site's search rankings, but to attract the right people and increase your conversion rate. Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts. Focus on conversion and usability--not on driving larger volumes of traffic Track the performance of your SEO and paid search keywords Apply techniques to monitor what your competitors are doing Understand the differences between mobile and desktop search Learn how social media impacts your search rankings and results Audit your site for problems that can affect users and search spiders Create dashboards and expanded reports for all of your search activities
LC Classification Number
ZA4060
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Bargain Book Stores
99,2% positive Bewertungen•3,2 Mio. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Verkäuferbewertungen (1.267.544)
- t***m (4)- Bewertung vom Käufer.Letzter MonatBestätigter KaufNever arrived, no one called, I have no clue who has it right now.
- a***r (4485)- Bewertung vom Käufer.Letzter MonatBestätigter KaufInteresting book, will take a while to read since it's printed in fraktur. Fast and secure mailing. Thanks! Recommended. A+
- s***_ (12)- Bewertung vom Käufer.Letzter MonatBestätigter KaufVery informative book.