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Logo, revised edition by Evamy, Michael
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Logo, revised edition by Evamy, Michael
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Logo, revised edition by Evamy, Michael

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    Book Title
    Logo, revised edition
    ISBN
    9781786275813

    Über dieses Produkt

    Product Identifiers

    Publisher
    Orion Publishing Group, The Limited
    ISBN-10
    1786275813
    ISBN-13
    9781786275813
    eBay Product ID (ePID)
    17038528943

    Product Key Features

    Number of Pages
    432 Pages
    Language
    English
    Publication Name
    Logo, Revised Edition
    Publication Year
    2021
    Subject
    Graphic Arts / Branding & Logo Design, Reference, Graphic Arts / Typography, Graphic Arts / General
    Features
    Revised
    Type
    Textbook
    Author
    Michael Evamy
    Subject Area
    Design
    Format
    Hardcover

    Dimensions

    Item Height
    1.5 in
    Item Weight
    47.6 Oz
    Item Length
    10 in
    Item Width
    8 in

    Additional Product Features

    Edition Number
    3
    Intended Audience
    Scholarly & Professional
    Dewey Edition
    23
    Illustrated
    Yes
    Dewey Decimal
    741.6
    Edition Description
    Revised edition
    Synopsis
    "A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest." - Michael Evamy This bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition. The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers. This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design. The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. "The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us." - Michael Bierut, Pentagram, 'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' - Michael Bierut of Pentagram Design, on the first edition of Logo This bestselling logo bible has provided graphic designers with an indispensable reference source for over a decade, and over 300 new logos have been added to this fully revised and updated edition. All the logos are grouped into categories such as crosses, stars, crowns, animals, and people, and are shown in black and white to emphasize the visual form of the logos. This offers designers a ready resource to draw upon in the research phase of identity projects. Logos are also indexed alphabetically by name of designer, and by industrial sector for ease of use., 'A logo should be distinctive, memorable and clear. To be great, it should do those things better than the rest.'- Michael EvamyThis bestselling branding bible has provided graphic designers with an indispensable reference source for over a decade. Logo is now getting a revamp with the addition of over 300 new logos in this fully revised and updated edition.The book contains a vast visual collection of over 1,600 symbols and logotypes, including 300 brand new logos. All the logos are grouped into visual categories such as crosses, stars, crowns, animals and people, and are shown in black and white to further emphasise the visual form. The logos are from a diverse range of companies and includes design masters such as Paul Rand and Saul Bass alongside some of the most exciting work from contemporary designers.This compelling compendium takes the reader on a journey showing how each form has evolved through history. All logos are active and include household names like Disney, Apple, and Starbucks next to lesser known designs giving a comprehensive snapshot of the full scope of logo design. This is a complete, taxonomical guide to the history, development, and style of identity design.The must-have book for any graphic designer, student or type fanatic in a fully revised, updated edition. 'The next time you are tempted to design a logo, take a look at this book. Chances are, it has already been done. By raising the bar, this wonderful resource will make better designers of all of us.' - Michael Bierut, Pentagram
    LC Classification Number
    NC1002.L63

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