Bild 1 von 1
Galerie
Bild 1 von 1
Ähnlichen Artikel verkaufen?
Das Siegeslabor: Die geheime Wissenschaft gewinnender Kampagnen von Sasha Issenberg-
US $11,99
Ca.EUR 10,30
oder Preisvorschlag
Artikelzustand:
Neu
Neues, ungelesenes, ungebrauchtes Buch in makellosem Zustand ohne fehlende oder beschädigte Seiten. Genauere Einzelheiten entnehmen Sie bitte dem Angebot des Verkäufers.
- Sofort-KaufenDas Siegeslabor: Die geheime Wissenschaft gewinnender Kampagnen von Sasha Issenberg
Oops! Looks like we're having trouble connecting to our server.
Refresh your browser window to try again.
Versand:
Kostenlos USPS First Class®.
Standort: Edmond, Oklahoma, USA
Lieferung:
Lieferung zwischen Do, 14. Aug und Mo, 18. Aug nach 94104 bei heutigem Zahlungseingang
Rücknahme:
30 Tage Rückgabe. Verkäufer zahlt Rückversand.
Zahlungen:
Sicher einkaufen
Der Verkäufer ist für dieses Angebot verantwortlich.
eBay-Artikelnr.:155778839489
Artikelmerkmale
- Artikelzustand
- ISBN-13
- 9780307954800
- Type
- NA
- Publication Name
- NA
- ISBN
- 9780307954800
Über dieses Produkt
Product Identifiers
Publisher
Crown Publishing Group, T.H.E.
ISBN-10
0307954803
ISBN-13
9780307954800
eBay Product ID (ePID)
159920586
Product Key Features
Book Title
Victory Lab : the Secret Science of Winning Campaigns
Number of Pages
416 Pages
Language
English
Publication Year
2013
Topic
Political Process / Media & Internet, Political Process / Campaigns & Elections, Political Ideologies / Democracy, Movements / Behaviorism
Genre
Political Science, Psychology
Format
Trade Paperback
Dimensions
Item Height
1.1 in
Item Weight
10.7 Oz
Item Length
8 in
Item Width
5.3 in
Additional Product Features
Intended Audience
Trade
Reviews
"Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [ The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." -Jeff Greenfield, The Washington Post "[ The Victory Lab ] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." - The New Republic "Brainy." - New York "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail-and a delight for those who simply enjoy a terrific read." -John Heilemann and Mark Halperin, authors of Game Change "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." -David Grann, author of The Lost City of Z "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." -Richard Ben Cramer, author of What it Takes From the Hardcover edition., "Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [ The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, The Washington Post "[ The Victory Lab ] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." -- The New Republic "Brainy." -- New York "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of Game Change "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of The Lost City of Z "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of What it Takes, "Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [ The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, The Washington Post "[ The Victory Lab ] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." -- The New Republic "Enlightening." --The New Yorker "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of Game Change "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of The Lost City of Z "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of What it Takes, "Indispensable. . . . Issenberg has a firm grounding in the political universe. . . . [He] paints his insurgents in heroic terms, putting the spotlight on campaign warriors few of us have ever heard of. . . . [ The Victory Lab is] a magical mystery tour of contemporary campaigns. By the end, a lot of the mystery will become clear, and you'll know a whole lot more about what's behind those calls and letters jamming your phone lines and mailboxes." --Jeff Greenfield, The Washington Post "[ The Victory Lab ] traces an under-reported element of the evolution of campaign tactics over nearly a half-century in an unusually accessible and engaging manner. . . . A timely, rare, and valuable attempt to unveil the innovations revolutionizing campaign politics." -- The New Republic "Enlightening." --The New Yorker "A magnificently reported and wonderfully written book, full of eye-opening revelations and a colorful cast of characters whose groundbreaking strategies and tactics have injected 21st-century science into politics and changed it forever in the process. The Victory Lab is essential for anyone who wants to understand what really goes on along the campaign trail--and a delight for those who simply enjoy a terrific read." --John Heilemann and Mark Halperin, authors of Game Change "Sasha Issenberg cracks open the secretive realm of modern campaigns, revealing a revolution that is influencing not only who wins elections but also the fate of the nation. This is a terrific and important book." --David Grann, author of The Lost City of Z "Sasha Issenberg is our most acute observer of the modern political campaign. With vivid portraiture and crystal-clear prose, he takes us beyond the charge-and-counter-charge, the rallies and stump speeches, to show us the hidden persuaders. This is the politics you'll never see on the nightly news." --Richard Ben Cramer, author of What it Takes
TitleLeading
The
Dewey Edition
23
Dewey Decimal
324.70973
Synopsis
UPDATED FOR THE 2016 ELECTION The book Politico calls " Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab ,journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques-which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods-and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics., UPDATED FOR THE 2016 ELECTION The book Politico calls " Moneyball for politics" shows how cutting-edge social science and analytics are reshaping the modern political campaign. Renegade thinkers are crashing the gates of a venerable American institution, shoving aside its so-called wise men and replacing them with a radical new data-driven order. We've seen it in sports, and now in The Victory Lab , journalist Sasha Issenberg tells the hidden story of the analytical revolution upending the way political campaigns are run in the 21st century. The Victory Lab follows the academics and maverick operatives rocking the war room and re-engineering a high-stakes industry previously run on little more than gut instinct and outdated assumptions. Armed with research from behavioural psychology and randomized experiments that treat voters as unwitting guinea pigs, the smartest campaigns now believe they know who you will vote for even before you do. Issenberg tracks these fascinating techniques--which include cutting edge persuasion experiments, innovative ways to mobilize voters, heavily researched electioneering methods--and shows how our most important figures, such as Barack Obama and Mitt Romney, are putting them to use with surprising skill and alacrity. Provocative, clear-eyed and energetically reported, The Victory Lab offers iconoclastic insights into political marketing, human decision-making, and the increasing power of analytics.
LC Classification Number
JF2112.C3
Artikelbeschreibung des Verkäufers
Rechtliche Informationen des Verkäufers
Info zu diesem Verkäufer
fan-merch
98,9% positive Bewertungen•39 Tsd. Artikel verkauft
Angemeldet als gewerblicher Verkäufer
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (10.653)
- 8***8 (6)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe socks were awesome. New with tags, just as described.
- s***d (2)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWhat I wanted
- h***m (750)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem as described, fast shipping.
Noch mehr entdecken:
- Wissenschaft Zeitschriften,
- Bücher über Wissenschaft Sachbuch,
- Hörbücher Wissenschaft,
- Deutsche Zeitschriften Wissenschaft,
- Deutsche Hörbücher Wissenschaft,
- Vierteljährliche Zeitschriften Wissenschaft,
- Biographie- und Geschichtsbuch über Wissenschaft,
- Englische Bücher über Wissenschaft Sachbuch,
- Deutsche Bücher über Wissenschaft Sachbuch,
- Erwachsene Wissenschaft Hörbücher und Hörspiele
Beliebte Kategorien in diesem Shop
Verkäuferbewertungen (10.653)
- 8***8 (6)- Bewertung vom Käufer.Letzter MonatBestätigter KaufThe socks were awesome. New with tags, just as described.
- s***d (2)- Bewertung vom Käufer.Letzter MonatBestätigter KaufWhat I wanted
- h***m (750)- Bewertung vom Käufer.Letzter MonatBestätigter KaufItem as described, fast shipping.