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Die Kunst des Kampfes: Alte Weisheit für die Wirtschaft von Shawn P. McCarthy, signiert 1.-
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eBay-Artikelnr.:124817528043
Artikelmerkmale
- Artikelzustand
- Narrative Type
- Nonfiction
- Features
- 1st Edition
- Signed
- Yes
- ISBN
- 9780471415190
Über dieses Produkt
Product Identifiers
Publisher
Wiley & Sons, Incorporated, John
ISBN-10
0471415197
ISBN-13
9780471415190
eBay Product ID (ePID)
1891758
Product Key Features
Book Title
Art of .Combat : Ancient Wisdom for the Competitive Economy
Number of Pages
256 Pages
Language
English
Publication Year
2001
Topic
E-Commerce / General (See Also Computers / Electronic Commerce)
Illustrator
Yes
Genre
Business & Economics
Format
Trade Paperback
Dimensions
Item Height
0.9 in
Item Weight
20.3 Oz
Item Length
8.7 in
Item Width
7.6 in
Additional Product Features
Intended Audience
Trade
LCCN
2001-017814
TitleLeading
The
Synopsis
A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce-leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard). The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book. Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex., A tactical field guide to the landscape of the e-business world The Art of .Combat examines the internal workings of both the high-tech world and the Internet business development process, providing a blueprint for navigating the complex terrain. General Sun Tzu's The Art of War for the e-business world, this handbook expands to cover things like developing online logistics to win battles, preparing long-term strategy and discovering the new goal of frictionless commerce--leveraging the Internet to squeeze out inefficiencies. Required reading for everyone making their way in the e-business world, this book is laced with tactics and real examples of strategy in action. Learn how to appraise a looming e-commerce battle through the factors of politics, climate, terrain, commander, doctrine, and vision. Irritate your opponents and find their weak points (Scott McNealy of Sun Microsystems employed this tactic in his dealings with Hewlett-Packard). The author is a great writer and business consultant who draws on his experience at Lycos and with client companies as well as interviews with industry leaders. This book will have full support from his employer, Lycos, Inc., including a Web site on the Lycos Network featuring lessons from the book. Shawn P. McCarthy (New York, NY, and Los Angeles, CA) is a Product Manager and developer at Lycos, Inc. He also consults on Internet business development issues for Fortune 500 companies. McCarthy contributes to the Washington Post and is a regular speaker at conferences such as MacWorld, Internet World, and Comdex., Advanced training in the effective use of the ultimate business weapon The Internet is a versatile and dynamic tool. In the escalating war for market share, it is both the primary weapon and the principal battleground, the ultimate reconnaissance vehicle and the swiftest possible messenger. To prevail in the Internet wars you need to be thoroughly steeped in the ancient principles of competition and conflict and well versed in the innovative tactics and strategies proven to win market share in the competitive economy. The Art of .COMbat combines the revered teachings of the world's first and greatest military theorist with the savvy approaches of today's most successful e-warriors. It shows you how to size up your own company, the competitive landscape, and your opponent; use the Internet as a weapon to wage business war; develop offensive and defensive strategies; maximize your organization's competitive punch; and much more. You'll learn how to use the Internet to create and control new markets, develop and promote new products, perfect your supply chain, communicate with customers, and gather intelligence about the competition. And, you'll discover how to avoid unnecessary battles, create win/win situations, and take full advantage of global connectedness. If you're not prepared for .COMbat, you can be sure that your competitors are. Arm yourself today with The Art of .COMbat and prepare for victory in today's survival of the fittest.
LC Classification Number
HF5548.32.M3774 2001
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skoobdengis
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